Duracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.
Duracell has a rich history of innovation with many pioneering and successful products, ranging from the first hearing aid cell button and alkaline AA and AAA batteries through to POWERCHECK™, which allows consumers to verify a Duracell battery’s remaining power. Our Quality Assurance Standards specify the highest quality of raw materials, rigorous testing and inspection of performance and energy usage.
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